Miami Ad School Madrid
Copywriter: Pepe Megia
Art Director: Alberto Noriega
Mentor: Juan Diego Rivera
BREAKUP DRIP
Central Cee's line, "I can't give a ho my jumper, she'll go home and put it on Depop," from his hit song "UK Rap" put Depop back in the culture. So, we partnered with Madeline Argy, Central Cee's ex and dropped an exclusive collection with all the clothes she kept from him, exclusively on Depop. We made her and the exes of the UK's top rappers the face of the campaign, dropped an even bigger collection and recorded a diss track that rushed to the N°1 spot in the charts. Turning heartbreak into the hottest drop on Depop.
