



Developers love to fix problems, and they are the builders of the digital world. To get them to try Google Cloud, we put a black dot on Google's landing page. When inspected, they found an invitation hidden in the code of the UX that led them to HackaGo, a hackathon where they would create and deploy AI models to play GO against each other. We gave them unlimited credits and access to every model, so they could see first hand that Google Cloud is the new way to cloud.