ALL THE LIGHT YOU CAN IMAGINE
The main character of the Netflix new series 'All the Light We Cannot See,' was a French woman with visual disabilities, who lived in France during the Second World War. Through her senses she discovered a beautiful world although that terrible moment in history, even she fell in love with a young German soldier. But to launch the new series we didn't use the image of the main characters. For the first time, María del Carmen Torres, an artist with visual disabilities created the series' image through a work of art, which she made using her senses. To do that, we created an experience room where she interpreted the series listening to the description of the places an characters, touching elements from that edge, and smelling things as iron, smoke, bread among others. Finally, this artwork was unveiled in out-of-home (OOH) advertising, digital pieces, and in free press media that covered the news.
