THE SILENT MISSION
Introducing The Silent Mission: A new expansion where the game detects real-world noise, challenging players to stay completely silent. Noisy snacks disrupt gaming and silence is crucial in The Last of Us, where sound can mean survival, that’s why we launched the mission on the premiere day of HBO's The Last of Us Season 2, created in-game posters and brought them to life —zombie apocalypse style— with torn-up billboards and shattered muppies. Then, we challenged top streamers to complete the mission in one sitting, positioning Kraft Mac & Cheese as the ultimate quiet snack.
